Rachel Leah Blumenthal » marketing

Pixability: Facebook Insights: Understanding Your Social Media Stats

Rachel Leah Blumenthal — Fri, 15 Jul 2011 17:00:35 +0000

The usefulness of Facebook for a business can be confusing, but with Facebook Insights, you can better understand what’s working and what’s not.

You do have a Facebook page for your business, right? If not, you should stop reading and create one now. As I discussed in Wednesdayâ€™s post, itâ€™s quick, easy, and increasingly essential. You can sufficiently update your page in minutes a day (or less), but if you have a few extra minutes, you can learn interesting things from the built-in analytics tool, Facebook Insights.

Pixability: Create a Facebook Page for Your Business in Four Quick Steps

Rachel Leah Blumenthal — Wed, 13 Jul 2011 16:15:15 +0000

On Monday, I wrote about holding off on creating a Google+ page for your business – but you already have a Facebook page for your business, right? If not, you should create one right away. Itâ€™s quick and easy, and even if you donâ€™t have much time to keep it updated, itâ€™s better to have a somewhat bare page than to not have one at all. It provides a centralized location for your customer base (and potential customer base) to interact with you, and you can keep a close eye on complaints, suggestions, questions, and compliments. Thereâ€™s no avoiding it – if you own a business, you need to have a presence on Facebook and Twitter at the very least. Of course, we also recommend a YouTube account

Pixability: Don’t Create a Google+ Page for Your Business…Yet

Rachel Leah Blumenthal — Mon, 11 Jul 2011 14:46:52 +0000

Today on the Pixability blog, I wrote about using Google+ as a valuable networking tool even though Google doesn’t want businesses creating pages yet.

I know, I know – itâ€™s so tempting. You finally got your Google+ invitation, youâ€™re finding out that it has marketing potential, and you want to expand your companyâ€™s social media presence into this new arena as quickly as possible. Not so fast – Google is asking you to wait a bit while it prepares an enhanced experience for businesses.