Pixability: Facebook Insights: Understanding Your Social Media Stats

The usefulness of Facebook for a business can be confusing, but with Facebook Insights, you can better understand what’s working and what’s not.

You do have a Facebook page for your business, right? If not, you should stop reading and create one now. As I discussed in Wednesday’s post, it’s quick, easy, and increasingly essential. You can sufficiently update your page in minutes a day (or less), but if you have a few extra minutes, you can learn interesting things from the built-in analytics tool, Facebook Insights.

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Pixability: Create a Facebook Page for Your Business in Four Quick Steps

On Monday, I wrote about holding off on creating a Google+ page for your business – but you already have a Facebook page for your business, right? If not, you should create one right away. It’s quick and easy, and even if you don’t have much time to keep it updated, it’s better to have a somewhat bare page than to not have one at all. It provides a centralized location for your customer base (and potential customer base) to interact with you, and you can keep a close eye on complaints, suggestions, questions, and compliments. There’s no avoiding it – if you own a business, you need to have a presence on Facebook and Twitter at the very least. Of course, we also recommend a YouTube account 😉

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Pixability: Don’t Create a Google+ Page for Your Business…Yet

Today on the Pixability blog, I wrote about using Google+ as a valuable networking tool even though Google doesn’t want businesses creating pages yet.

I know, I know – it’s so tempting. You finally got your Google+ invitation, you’re finding out that it has marketing potential, and you want to expand your company’s social media presence into this new arena as quickly as possible. Not so fast – Google is asking you to wait a bit while it prepares an enhanced experience for businesses.

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