Pixability: Facebook Insights: Understanding Your Social Media Stats

The usefulness of Facebook for a business can be confusing, but with Facebook Insights, you can better understand what’s working and what’s not.

You do have a Facebook page for your business, right? If not, you should stop reading and create one now. As I discussed in Wednesday’s post, it’s quick, easy, and increasingly essential. You can sufficiently update your page in minutes a day (or less), but if you have a few extra minutes, you can learn interesting things from the built-in analytics tool, Facebook Insights.

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Pixability: Create a Facebook Page for Your Business in Four Quick Steps

On Monday, I wrote about holding off on creating a Google+ page for your business – but you already have a Facebook page for your business, right? If not, you should create one right away. It’s quick and easy, and even if you don’t have much time to keep it updated, it’s better to have a somewhat bare page than to not have one at all. It provides a centralized location for your customer base (and potential customer base) to interact with you, and you can keep a close eye on complaints, suggestions, questions, and compliments. There’s no avoiding it – if you own a business, you need to have a presence on Facebook and Twitter at the very least. Of course, we also recommend a YouTube account 😉

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Pixability: Don’t Create a Google+ Page for Your Business…Yet

Today on the Pixability blog, I wrote about using Google+ as a valuable networking tool even though Google doesn’t want businesses creating pages yet.

I know, I know – it’s so tempting. You finally got your Google+ invitation, you’re finding out that it has marketing potential, and you want to expand your company’s social media presence into this new arena as quickly as possible. Not so fast – Google is asking you to wait a bit while it prepares an enhanced experience for businesses.

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July 2011 Events

Music

I’ll be performing with my band, The Michael J. Epstein Memorial Library, twice this month:

7/24/11 – Artbeat Festival (Davis Square, Somerville, MA)

4pm at the Park Stage, Seven Hills Park, behind the Somerville Theatre

…but please consider coming at 3pm to hear my boyfriend’s fantastic “jewfro beat” band, Somerville Symphony Orkestar. Click that link to find out more about the band and hear a couple songs.

7/30/11 – Union Square Farmers’ Market (Union Square, Somerville, MA)

After a fun show at last summer’s market, we’ll be returning this summer. I don’t know the details yet, but I believe we’ll be running through our set a couple times throughout most of the open hours of the market…possibly 10am to 1pm. I’ll add more when I know for sure. Bring the kids and the dogs!

Food

On Tuesday, July 12, from 7pm to 10pm, I’m hosting a Boston Food Bloggers event at the Lansdowne as part of their Twisted Tea Tweetup Tuesdays series. If you’re a Boston food blogger, I hope that you can attend! Please register here.

On Sunday, July 24, I’ll be attending TECHmunch Boston all day – and speaking on one of the morning panels. Find more information about the event here.

Pixability

We’re hosting a webinar on Tuesday, July 19, from 12:30pm to 1:30pm as part of our educational series of free webinars, PixTV. Our special guest this time is Laura Fitton (@pistachio), founder of oneforty, co-author of Twitter for Dummies, and ultimate microsharing-for-business guru. You don’t want to miss this one. We’re calling it Shoot, Tweet, Repeat: How Video and Social Media Can Build Your Business. The webinar is free, but spots are limited, so please register here.