The usefulness of Facebook for a business can be confusing, but with Facebook Insights, you can better understand what’s working and what’s not.
You do have a Facebook page for your business, right? If not, you should stop reading and create one now. As I discussed in Wednesday’s post, it’s quick, easy, and increasingly essential. You can sufficiently update your page in minutes a day (or less), but if you have a few extra minutes, you can learn interesting things from the built-in analytics tool, Facebook Insights.
In June, I had the pleasure of participating in Murder Ballads ORG, a night of performances at Oberon curated by Mali Sastri of Jaggery. Mali and her band performed their new EP, “Private Violence,” in full, and I played flute for the second song, “Hostage Heart,” which was written by Mali and arranged and conducted by Mary Bichner of Box Five. Here’s video of the entire Jaggery set, shot by Alexia Prichard:
On Monday, I wrote about holding off on creating a Google+ page for your business – but you already have a Facebook page for your business, right? If not, you should create one right away. It’s quick and easy, and even if you don’t have much time to keep it updated, it’s better to have a somewhat bare page than to not have one at all. It provides a centralized location for your customer base (and potential customer base) to interact with you, and you can keep a close eye on complaints, suggestions, questions, and compliments. There’s no avoiding it – if you own a business, you need to have a presence on Facebook and Twitter at the very least. Of course, we also recommend a YouTube account 😉
“Can we, like, come here all the time and plot rebellions and stuff?†a college student asked his friend as they ducked inside the basement cafe looking for change for a dollar. Something about Cafe Pamplona does evoke a revolutionary feeling, although it’s unclear just what gives that impression at first glance.
Today on the Pixability blog, I wrote about using Google+ as a valuable networking tool even though Google doesn’t want businesses creating pages yet.
I know, I know – it’s so tempting. You finally got your Google+ invitation, you’re finding out that it has marketing potential, and you want to expand your company’s social media presence into this new arena as quickly as possible. Not so fast – Google is asking you to wait a bit while it prepares an enhanced experience for businesses.
4pm at the Park Stage, Seven Hills Park, behind the Somerville Theatre
…but please consider coming at 3pm to hear my boyfriend’s fantastic “jewfro beat” band, Somerville Symphony Orkestar. Click that link to find out more about the band and hear a couple songs.
After a fun show at last summer’s market, we’ll be returning this summer. I don’t know the details yet, but I believe we’ll be running through our set a couple times throughout most of the open hours of the market…possibly 10am to 1pm. I’ll add more when I know for sure. Bring the kids and the dogs!
Food
On Tuesday, July 12, from 7pm to 10pm, I’m hosting a Boston Food Bloggers event at the Lansdowne as part of their Twisted Tea Tweetup Tuesdays series. If you’re a Boston food blogger, I hope that you can attend! Please register here.
On Sunday, July 24, I’ll be attending TECHmunch Boston all day – and speaking on one of the morning panels. Find more information about the event here.
Pixability
We’re hosting a webinar on Tuesday, July 19, from 12:30pm to 1:30pm as part of our educational series of free webinars, PixTV. Our special guest this time is Laura Fitton (@pistachio), founder of oneforty, co-author of Twitter for Dummies, and ultimate microsharing-for-business guru. You don’t want to miss this one. We’re calling it Shoot, Tweet, Repeat: How Video and Social Media Can Build Your Business. The webinar is free, but spots are limited, so please register here.
Thanks for visiting my website! Since I posts a variety of articles, photos, etc. in multiple places around the web, I’m going to use this section of my website as a sort of master blog, where I’ll link to content I post elsewhere as well as write about upcoming gigs, general stuff that doesn’t fit on my other blogs, and such.
As of June 2013, I'm working full-time as the editor for Eater Boston, a news source for people who care about dining and drinking. I also perform regularly around the Boston area in an indie folk/pop band called The Michael J. Epstein Memorial Library, and I recently acted in a horror film called TEN, which is currently in post-production.
